Strategic marketing for nonprofit organizations

By:

Andreasen, Alan R

Contributor(s):

Kotler, Philip

Material type: Book

BookPublication details: New Delhi PHI Learning 2009.Edition: 7th edDescription: xxii, 504 p. : ill. ; 25 cmISBN:

9788120338906

DDC classification:

658.8 AND

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	IIT Gandhinagar	General	658.8 AND (Browse shelf(Opens below))	Available		006889

Browsing IIT Gandhinagar shelves Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.562 SUG Total quality management	658.8 UPS Truth : the new rules for marketing in a skeptical world	658.1552 POH Value driven management : how to create and maximize value over time for organizational success	658.8 AND Strategic marketing for nonprofit organizations	658.8 SAH Strategic marketing : Making decisions for strategic advantage	658.403 FOR Strategy-specific decision making : a guide for executing competitive strategy	658.20 PAU Business environment: text and cases	Next

"This book offers readers a practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, and market targeting."-- Web site.

There are no comments on this title.

to post a comment.