When ads work: new proof that advertising triggers sales

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Material type: Book

BookPublication details: New Delhi PHI Learning 2007.Edition: 2nd edDescription: xix, 209p.: ill.; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	IIT Gandhinagar	General	659.1 JON (Browse shelf(Opens below))	Available		006947

Includes bibliographical references and index.

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