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What’s in a Name?—Advertising and the Concept of Brands,

By: Material type: BookBookPublication details: New Delhi: PHI, 2007.Edition: 2nd edDescription: 308p.: 23cmISBN:
  • 9788120324473
DDC classification:
  • 658.8343 JON
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Item type Current library Collection Call number Status Date due Barcode
Reference Reference IIT Gandhinagar Reference 658.8343 JON (Browse shelf(Opens below)) Available 006946

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