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Marketing models
Material type:
BookSeries: Prentice-Hall international editionsPublication details: New Delhi PHI Learning 2010.Description: xv, 803 p.: ill.; 24 cmISBN: - 9788120314757
- 658.8 LIL
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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IIT Gandhinagar | General | 658.8 LIL (Browse shelf(Opens below)) | Available | 006653 |
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| 670 KAU Manufacturing processes | 658.8 BES Market-based management : strategies for growing customer value and profitability | 658.8 GOV Marketing management: concepts, cases, challenges and trends | 658.8 LIL Marketing models | 658.83 LUC Marketing research | 658.57 GOP Materials management : An integrated approach | 658 DAT Materials management : Procedures, Text and Cases |
Bibliography: p. 715-776. .
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