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Marketing management: concepts, cases, challenges and trends
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BookPublication details: New Delhi PHI Learning 2009.Edition: 2nd edDescription: 312p.: 23cmISBN: - 9788120332591
- 658.8 GOV
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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IIT Gandhinagar | General | 658.8 GOV (Browse shelf(Opens below)) | Available | 006652 |
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| 658.4038 KAN Managing with information | 670 KAU Manufacturing processes | 658.8 BES Market-based management : strategies for growing customer value and profitability | 658.8 GOV Marketing management: concepts, cases, challenges and trends | 658.8 LIL Marketing models | 658.83 LUC Marketing research | 658.57 GOP Materials management : An integrated approach |
Includes bibliographical references and indexes.
Includes index.
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