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Consumer behavior and managerial decision making
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BookPublication details: New Delhi: PHI, 2009.Edition: 2nd edDescription: xviii, 457 p. : ill. ; 25 cmISBN: - 9788120322219
- 658.8342 FRA
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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IIT Gandhinagar | General | 658.8342 FRA (Browse shelf(Opens below)) | Available | 006255 |
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| 670.285 NAR Computer aided design and manufacturing, | 910.285 LOC Concepts and techniques of geographic information systems | 574.5 KOR Concepts of ecology | 658.8342 FRA Consumer behavior and managerial decision making | 658.8342 MAJ Consumer Behaviour: Insights from Indian Market | 658.15 PAR Contemporary engineering economics | 658.5 MUR Contemporary logistics |
Includes bibliographical references (p. 417-439) and indexes.
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