Indigo story: inside the upstart that redefined Indian aviation (Record no. 60465)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01542 a2200217 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240607b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789353043551 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 387.706554 VIS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Vishwajeet, Shelley |
| 245 ## - TITLE STATEMENT | |
| Title | Indigo story: inside the upstart that redefined Indian aviation |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi: |
| Name of publisher, distributor, etc | Rupa Publications, |
| Date of publication, distribution, etc | 2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 210p.: |
| Other physical details | ill.; hbk.: |
| Dimensions | 25cm. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The IndiGo Story is a fascinating analysis of the manner in which an unknown entity entered the perilous Indian sky and became its undisputed leader both in terms of market share and profitability. Lucidly written and sharply argued, this book highlights the company’s formative years as a fearless start-up and its evolution into one of India’s most game-changing, profitable brands. Going into great detail and with a deep understanding of the airline industry, the author uncovers little-known facts about how the airline displaced old players and new competitors, and proved the doomsday predictors wrong in double-quick time.<br/><br/>So what was the magic IndiGo wielded? What was the secret mantra of their success? How did they get it right when most failed or struggled?<br/><br/>Uncover all this and much more in this captivating book.<br/><br/><br/>https://rupapublications.co.in/books/the-indigo-story-inside-the-upstart-that-redefined-indian-aviation/ |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Airlines |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Airlines India |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | History |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Airline Company |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Indian Aviation |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | India |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General | IIT Gandhinagar | IIT Gandhinagar | 06/06/2024 | Baroda book | 500.00 | 387.706554 VIS | 034301 | 06/06/2024 | 500.00 | Books |
