Strategic marketing (Record no. 49542)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00578 a2200205 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190122b c2013 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781422189887 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | HAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Harvard Business Review |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Harvard Business Review Press, |
| Date of publication, distribution, etc | 2013 |
| Place of publication, distribution, etc | Boston : |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | v, 206 p. : |
| Other physical details | ill. ; |
| Dimensions | 21 cm. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 750.00 |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | HBR's 10 Must Reads |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Including Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing -- Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic planning |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Koha item type | Source of classification or shelving scheme | Cost, replacement price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| IIT Gandhinagar | IIT Gandhinagar | 13/06/2015 | Himanshu Book Co. | 750.00 | 2 | 658.802 HAR | 021755 | 27/01/2020 | 14/01/2020 | Books | ||||||||
| General | IIT Gandhinagar | IIT Gandhinagar | General Stacks | 22/01/2019 | Astha | 750.00 | 4 | 658.802 HAR | 027235 | 14/02/2022 | 30/01/2022 | Books | Dewey Decimal Classification | 750.00 |
