Branding unbound : the future of advertising, sales, and the brand experience in the wireless age (Record no. 26373)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00656nam a2200169 454500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160319b2007. xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120332652 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 MAT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mathieson, Rick. , |
| 110 ## - MAIN ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | American Management Association . |
| 245 ## - TITLE STATEMENT | |
| Title | Branding unbound : the future of advertising, sales, and the brand experience in the wireless age |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New delhi: |
| Name of publisher, distributor, etc | PHI, |
| Date of publication, distribution, etc | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 244 p. : |
| Other physical details | ill., ports.; |
| Dimensions | 24 cm. . |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references (p. [213]-227) and index. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://catdir.loc.gov/catdir/toc/ecip057/2005002544.html">http://catdir.loc.gov/catdir/toc/ecip057/2005002544.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| IIT Gandhinagar | IIT Gandhinagar | 30/10/2010 | Himanshu Book Co. | 395.00 | 3 | 658.872 MAT | 006187 | 20/08/2022 | 02/08/2022 | Books |
