Normal view MARC view ISBD view

Advertising, promotion, and new media (Record no. 26314)

MARC details
000 -LEADER
fixed length control field	00545nam a2200169 454500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	160319b2006. xxu\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788120327399
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.144 ADV
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Stafford, Marla R,
245 ## - TITLE STATEMENT
Title	Advertising, promotion, and new media
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	New Delhi
Name of publisher, distributor, etc	PHI Learning
Date of publication, distribution, etc	2006.
300 ## - PHYSICAL DESCRIPTION
Extent	xii, 380 p.:
Other physical details	ill.;
Dimensions	24 cm. .
500 ## - GENERAL NOTE
General note	Includes bibliographical references and index.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Faber, Ronald J.,
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier	<a href="http://catdir.loc.gov/catdir/toc/ecip0415/2004004069.html">http://catdir.loc.gov/catdir/toc/ecip0415/2004004069.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Date acquired	Source of acquisition	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Koha item type
		Dewey Decimal Classification			General	IIT Gandhinagar	IIT Gandhinagar	29/10/2010	Himanshu Book Co.	295.00		659.144 STA	006136	02/02/2016	Books