Advertising management (Record no. 24850)
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000 -LEADER | |
---|---|
fixed length control field | 00469nam a2200169 454500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 160319b2006. xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788177588507 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 BAT |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Batra, Rajeev. , |
245 ## - TITLE STATEMENT | |
Title | Advertising management |
250 ## - EDITION STATEMENT | |
Edition statement | 5th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New Delhi: |
Name of publisher, distributor, etc | Pearson Education, |
Date of publication, distribution, etc | 2006. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 768p: |
Dimensions | 24 cm. |
500 ## - GENERAL NOTE | |
General note | Includes bibliographical references. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Myers, John G, |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Books |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
IIT Gandhinagar | IIT Gandhinagar | 03/06/2010 | Books India | 475.00 | 659.1 BAT | 005495 | 02/02/2016 | Books |