Innovation book: how to manage ideas and execution for outstanding results

McKeown, Max

Innovation book: how to manage ideas and execution for outstanding results - Harlow: Pearson Education, 2014. - xxxv, 258 p.; pb; 21 cm.

The Innovation Book is your roadmap to creating powerful innovations that deliver success in a competitive world. It answers the following questions: How do you become a more innovative thinker? How do you lead and manage creative people? How can you use innovation tools to get the best results? How can you engage people with innovation? How do you avoid pitfalls, problems and screw-ups? With a practical bite-size format, The Innovation Book will help you tackle the really important challenges and seize the most valuable opportunities.

9781292011905


Creative Ability in Bussiness
Management
Creative Thinking
Diffusion of Innovation
New Products
Strategic Planning
Technological Innovations

658.4063 / MCK


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