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Neuromarketing for dummies

Genco, Stephen J.,

Neuromarketing for dummies by Stephen J. Genco, Andrew P. Pohlmann, and Peter Steidl - - New Delhi Wiley India 2013 - iv, 392p.: ill; 24 cm. - - .

Includes index

ISBN: 9781118518588 =

Nat. Bib. No.:

Nat. Bib. Agency Control No.:

Subjects--Meeting Names:

Subjects--Index Terms: General management Consumer behavior Neuromarketing Marketing psychological aspects

LC Class. No.: /

Dewey Class. No.: 658.8342 GEN

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