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Design of business : why design thinking is the next competitive advantage

Martin,Roger L.,

Design of business : why design thinking is the next competitive advantage by Roger Martin - - Boston: Harvard Business PressHarvard Business Press. - 2009: ill; 22 cm. - - .

Includes bibliographical references and index

ISBN: 9781422177808 =

Nat. Bib. No.:

Nat. Bib. Agency Control No.:

Subjects--Meeting Names:

Subjects--Index Terms: General management Creative ability business Lateral thinking Creative thinking Knowledge management Management

LC Class. No.: /

Dewey Class. No.: 658.4063 MAR

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