Handbook of consumer psychology
Haugtvedt, Curtis P.,
Handbook of consumer psychology edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes - - New York: Psychology Press, 2008. - xvi, 1273 p.: ill; 26cm. - - . - Marketing and consumer psychology series ; 4. .
Includes bibliographical references and indexes.
9780805856033 =
General management Consumer behavior. Decision making. Marketing -- Psychological aspects. Advertising -- Psychological aspects. Consumer behavior. Decision making.
/
658.8342 HAU
Handbook of consumer psychology edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes - - New York: Psychology Press, 2008. - xvi, 1273 p.: ill; 26cm. - - . - Marketing and consumer psychology series ; 4. .
Includes bibliographical references and indexes.
9780805856033 =
General management Consumer behavior. Decision making. Marketing -- Psychological aspects. Advertising -- Psychological aspects. Consumer behavior. Decision making.
/
658.8342 HAU
