Service dominant logic of marketing: dialog, debate, and directions
Lusch, Robert F. (Ed.)
Service dominant logic of marketing: dialog, debate, and directions - New Delhi: PHI Learning, 2006. - 449p.: 24cm.
Includes bibliographical references and index.
9788120330405
658.812 LUS
Service dominant logic of marketing: dialog, debate, and directions - New Delhi: PHI Learning, 2006. - 449p.: 24cm.
Includes bibliographical references and index.
9788120330405
658.812 LUS