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How to price: a guide to pricing techniques and yield management

Shy, Oz. ,

How to price: a guide to pricing techniques and yield management - New York: Cambridge University Press, 2008. - xiv, 433 p.: ill.; 26 cm.

Includes bibliographical referencesand index.

ISBN: 9780521715645

Dewey Class. No.: 658.816 SHY

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